Develop your LinkedIn prospecting with AI

Social selling: prepare your presence, publish useful content and engage in relevant commercial conversations.

  • LinkedIn
  • ChatGPT
  • Claude

On request

In short

This one-day, in-person in-company course supports B2B salespeople in developing LinkedIn prospecting with AI. You clarify your positioning, prepare three posts and contextualised messages, then build a thirty-day routine. LinkedIn is used manually, with human review and no sales promises. The private group has a maximum of twelve participants.

Why this training?

A useful LinkedIn presence starts with a clear offer and a sound understanding of your prospects. This day connects positioning, content and commercial conversations. The AI assistant helps prepare and rephrase texts, but replaces neither customer knowledge nor the responsibility of the person publishing or sending a message. The running case is a fictional B2B scenario or an anonymised, authorised company case. Participants distinguish verifiable facts from assumptions, review drafts with peers and adapt their tone to their audience. The aim is to prepare relevant exchanges and track qualified conversations, without guaranteeing meetings or sales. LinkedIn is used manually. Automated data collection, automated sending and a LinkedIn connector are not part of the course. Sales Navigator is not mandatory. Exercises use authorised access to ChatGPT or Claude, only with genuinely available features. Fictional examples allow practice without sharing confidential information.

Objectives of this training

  • Clarify the target audience, value proposition and commercial positioning.
  • Prepare useful content based on prospects’ actual questions.
  • Use AI to draft contextualised invitations, comments and messages, then check them before sending.
  • Build a routine and measure qualified conversations, without sales promises.

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • B2B salespeople
  • Business developers
  • Account managers
  • Leaders responsible for commercial development
  • Marketing teams supporting sales

Prior skills

  • Everyday use of LinkedIn and a browser.
  • Knowledge of your offer and target audiences.
  • AI Fundamentals and AI Prompting, or equivalent skills, are recommended.
  • A LinkedIn profile/account and authorised access to an AI assistant for exercises ; fictional examples where needed.

What you will work on

  1. Targets and positioning

    Clarify the value proposition and describe prospect profiles. Review verifiable elements of the LinkedIn profile and define AI’s role.

  2. Useful posts

    Identify prospects’ questions and choose useful editorial angles. Prepare three post drafts with the AI assistant.

  3. Commercial conversations

    Prepare contextualised invitations, comments, a first message and follow-ups. Role-play: adapt an exchange to a specific commercial situation.

  4. Routine and measurement

    Build a thirty-day plan and manually track relevant conversations and meetings. Peer review: check consistency between audience, content and messages.

What you take away

  • Reworked positioning
  • Three useful post drafts
  • Examples of an invitation, comment, first message and contextualised follow-ups
  • Thirty-day action plan
  • Checklist for facts, sources, tone and personalisation
  • Manual tracking table for relevant conversations and meetings

Method and assessment

  • Short inputs and demonstrations of genuinely accessible features, followed by writing workshops.
  • A fictional B2B running case or an anonymised, authorised company case.
  • Role-play, peer review and draft correction before manual publication or sending.
  • No automated collection or sending ; AI prepares texts and never invents information about prospects.

Final workshop: present your positioning, posts, sample messages and thirty-day plan. Review focuses on factual fidelity, audience relevance, personalisation, exchange quality and measurement of qualified conversations.

Frequently asked questions

How much does the “Develop your LinkedIn prospecting with AI” in-company course cost?

The price of the “Develop your LinkedIn prospecting with AI” course is available on request, after a short discussion about your team’s context. An in-company session hosts up to 12 people.

How long is the “Develop your LinkedIn prospecting with AI” course and in which language?

The “Develop your LinkedIn prospecting with AI” course lasts Full day and is delivered in person at your premises. It is available in French, Dutch or English, chosen at booking.

What do you prepare in the LinkedIn prospecting with AI course?

You rework your positioning and prepare three posts, contextualised invitations, comments and messages, a thirty-day plan, a verification checklist and a manual tracking table.

Does the course automate prospect collection or LinkedIn message sending?

No. LinkedIn is used manually. Scraping, automated sending and an implied LinkedIn connector are not included ; a person checks each text before publication or sending.

Is Sales Navigator required for this LinkedIn course?

No. Sales Navigator is not mandatory. A LinkedIn profile/account and authorised access to ChatGPT or Claude are used for exercises, only with genuinely accessible features.

What are the prerequisites for the LinkedIn with AI course?

You should use LinkedIn and a browser routinely and know your offer and target audiences. AI Fundamentals and AI Prompting, or equivalent skills, are recommended. Fictional examples are used where needed.

How long is the LinkedIn course and what does it cost?

The course is one day: seven teaching hours excluding breaks, privately in person for your company, with a maximum of twelve participants. No fixed price has been set: it is on quotation.

Does the LinkedIn with AI course guarantee sales or meetings?

No. It focuses on relevant content and exchanges. Tracking covers qualified conversations and relevant meetings, without any guarantee of commercial results.

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