Writing prospecting emails

How can you use AI to write short, accurate and personal prospecting emails?

1250 € per session, excl. VAT

In short

“Writing prospecting emails” is a private in-person session of half a day for salespeople and business developers who prospect by email or sales assistants responsible for preparing campaigns. It helps you use AI to write an initial prospecting email of fewer than 120 words. Groups of up to 12 participants, in French, with exercises on your own work cases.

Why this training?

A prospecting email is read in a matter of seconds. Messages that are too long, too vague or clearly generated automatically end up being ignored, or even damage the company’s image. This session shows how to use AI to save time on the first draft while retaining what makes the difference: a clear reason for contacting the person, a simple proposal and a tone that sounds like you. Running case study: ‘Atelier Nova’, a fictional engineering consultancy, wants to introduce its maintenance service to five technical managers at SMEs. Each participant writes and improves the emails for these five fictional profiles. Transfer to the workplace: Participants apply the method to their next series of emails and compare the replies received with those to their usual messages.

Objectives of this training

  • Use AI to write an initial prospecting email of fewer than 120 words
  • Tailor an email to a recipient using public, verified information
  • Correct the tone and remove generic or inaccurate wording
  • Prepare two variants of the subject line and opening line to test
  • Apply a pre-send checklist

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Salespeople and business developers who prospect by email
  • Sales assistants responsible for preparing campaigns

Prior skills

  • No prior knowledge of AI is required: the training starts from scratch.
  • Ability to use a computer, a browser and a word processor.

What you will work on

  1. What makes a prospect reply

    Objective: Identify the qualities of a good prospecting email. Short structure: reason for contact, value for the recipient, simple request; successful and unsuccessful examples.

  2. First draft with AI

    Objective: Obtain a useful draft with a single request. Give the assistant the context, the recipient, the offering and the length and tone constraints; review with a critical eye.

  3. Personalise without inventing

    Objective: Tailor the message to each profile while remaining accurate. Use only verifiable information; identify claims invented by AI; adjust the tone to suit the sector.

  4. Subject lines, follow-ups and final checks

    Objective: Prepare for sending and the next steps. Formulate short subject lines; write a follow-up that adds new information; pre-send checklist.

What you take away

  • Prospecting email analysis grid
  • Five personalised emails for fictional profiles
  • Two subject line variants and one follow-up email
  • Pre-send checklist

Method and assessment

  • Short explanations followed by immediate practice on the running case study.
  • Individual work followed by work in pairs, with participants reviewing each other’s writing.
  • Guided group discussion: what works, what needs correcting and what remains a human decision.
  • Preparation: Bring an example of a prospecting email you already use (anonymised). Write down in one sentence what your offering changes for a customer.

Observable criteria: Each email is fewer than 120 words long and contains a clear request; No unverifiable information is retained; The tone is appropriate for the recipient and consistent with the company; The checklist is applied to every message.

Frequently asked questions

Will AI write for me?

It provides a first draft. You remain in control of the content, the tone and the decision to send.

Can we use information found on LinkedIn?

Only public, verified and relevant information, in compliance with the data protection rules applicable to your prospecting.

Does the session cover bulk sending?

No. It focuses on writing. Automating sending is covered in more advanced training.

Is a particular tool required?

No, the generative AI assistant authorised by your organisation is sufficient.

Last updated: