Product sheets

How can AI help you write a product sheet and its variants?

1250 € per session, excl. VAT

In short

For marketing and e-commerce professionals, this practical training enables you to use the chosen AI assistant. You extract product features, build benefits, write a complete product page, and adapt the message for three channels. You leave with a product page, three campaign messages, and a checklist for improved writing efficiency.

Why this training?

The problem
Teams manually draft product sheets and their variations, which consumes a significant amount of time.
What it costs today
This manual process generates writing inconsistencies and messages poorly adapted to different distribution channels.
Why this skill
This skill is necessary now to optimize the creation of product sheets and marketing messages adapted for various channels, using an authorized AI assistant.
What you gain
The participant and the company gain autonomy in writing and reliability of the produced content.

Objectives of this training

  • Extract product characteristics and evidence
  • Construct benefits, uses, and relevant FAQs
  • Adapt the written message to three distinct channels
  • Choose an editorial test and its performance indicators
  • Verify editorial content before publication

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Marketing and communication managers
  • E-commerce specialists
  • Web editors
  • Product managers
  • Content managers

Prior skills

  • AI Fundamentals and AI Prompting completed, or equivalent experience (a learning prerequisite, not a registration condition).
  • Knowledge of the company's product catalog
  • Understanding of commercial objectives
  • Familiarity with distribution channels
  • Mastery of existing marketing strategies
  • A paid subscription to an AI solution offering the features used, the organisation’s authorisation for third-party tools, and the actual accounts and access rights.

To prepare before the session

  • A computer per participant.
  • A specific business case to work on.
  • Functional access to the main tool selected.

What you will work on

  1. Frame the writing

    The participant gains the ability to precisely identify key product elements and its audience.

  2. Draft the content

    The participant knows how to build a complete and informative product sheet, avoiding unfounded information.

  3. Adapt the message

    The participant is capable of adapting the same content for different channels while respecting the brand.

  4. Measure effectiveness

    The participant knows how to choose methods to evaluate and verify content before dissemination.

What you take away

  • A complete product sheet for a business case
  • Three campaign messages tailored for different channels
  • A personalized control grid for writing

Method and assessment

  • Demonstrations with explanations using a concrete case
  • Guided exercises followed by application to your role
  • Peer review of results and source verification
  • An individual or team action plan

Assessment is formative: participants complete and review a practical case linked to the intended deliverable (A product page, three campaign messages and a review rubric). Criteria include meeting the brief, accuracy, checks performed and the ability to explain decisions. Each participant identifies an application to test in their own work.

Frequently asked questions

What will be the concrete impact of this training for the team?

The team will be able to produce complete and consistent product sheets more quickly. They will also be capable of creating marketing messages better suited to various communication channels.

Who should participate in this training and what prior knowledge is required?

Marketing managers, e-commerce specialists, and web editors are the most suitable profiles. Participants should have knowledge of the company's products and its commercial objectives.

What types of data or documents will be used, and how will confidentiality be managed?

We will use fictitious or anonymized data, or a specific business case provided by the participant. All information shared during the session will be treated with the utmost confidentiality.

What practical exercise will be carried out on a specific case?

Each participant will work on drafting a complete product sheet for one of their own business cases. This will include creating its variations for different channels.

What are the limitations of the tools used, and who is responsible for the final validation of the content?

The chosen AI assistant is a writing aid, not a substitute for human expertise. The final validation of the written content always remains the responsibility of the team or the designated manager within the organization.

How can this training be adapted to the specific needs of our organization or industry?

We use participants' business cases for practical exercises, ensuring direct adaptation to the context. The workshop is conducted with a main tool chosen based on your access and preferences.

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