Offers and customer responses

How to prepare offers and customer replies with generative AI?

1250 € per session, excl. VAT

In short

This course is for professionals in hospitality, retail, and e-commerce. Participants learn to use the chosen AI assistant to draft seasonal offers, standard replies, and a communication plan. You will obtain completed templates, an action plan, and a better structure for your communications.

Why this training?

The problem
Commercial teams struggle to quickly generate personalized offers and consistent customer replies for various situations.
What it costs today
Communications are often drafted manually, which leads to long response times and variations in the quality of messages sent.
Why this skill
This skill is necessary to structure and automate the creation of relevant commercial content and customer communications with an AI assistant offering text generation capabilities.
What you gain
The participant and the company gain in communication reliability, autonomy in drafting, and quality of customer interactions.

Objectives of this training

  • Describe an establishment, its clientele, and specific constraints for a given business case
  • Draft a coherent commercial offer by integrating provided prices and availabilities
  • Prepare varied formulations for customer confirmations, requests, and complaints
  • Develop messages for planned communication over a defined period
  • Control information and validate content before any dissemination

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Sales Managers who develop commercial offers
  • Customer Service Representatives who manage communications
  • Marketing Managers who plan campaigns
  • E-commerce Operators who respond to inquiries

Prior skills

  • AI Fundamentals and AI Prompting completed, or equivalent experience (a learning prerequisite, not a registration condition).
  • Knowledge of the company's services and products
  • Understanding of customer expectations and common questions
  • Proficiency in the organization's usual communication tools
  • Ability to identify concrete business cases to work on
  • A paid subscription to an AI solution offering the features used, the organisation’s authorisation for third-party tools, and the actual accounts and access rights.

To prepare before the session

  • One computer per participant with access to the chosen AI assistant.
  • A business case to work on, using fictitious or anonymized data.

What you will work on

  1. Frame the context

    This module allows for precisely establishing the specifics of the activity and selecting relevant data.

  2. Design offers

    This module allows for developing commercial proposals adapted to the available information.

  3. Reply to customers

    This module allows for formulating appropriate responses for various customer interaction scenarios.

  4. Plan communication

    This module allows for organizing and preparing the dissemination of commercial messages on a timeline.

What you take away

  • A drafted seasonal offer using the chosen AI assistant
  • Prepared standard replies using the chosen AI assistant
  • A structured communication plan
  • Practical supports and completed templates

Method and assessment

  • Demonstrations with explanations using a concrete case
  • Guided exercises followed by application to your role
  • Peer review of results and source verification
  • An individual or team action plan

Assessment is formative: participants complete and review a practical case linked to the intended deliverable (A seasonal offer, reply templates and a communication plan). Criteria include meeting the brief, accuracy, checks performed and the ability to explain decisions. Each participant identifies an application to test in their own work.

Frequently asked questions

What will be the concrete outcome of this training for our team?

Your team will be able to quickly create personalized commercial offers and consistent customer replies. Internal and external communications will gain uniformity and reliability, thereby improving service efficiency.

Who should participate in this session and what should one know beforehand?

Sales Managers, Customer Service Representatives, and Marketing Managers should participate. It is essential to know your products, services, and your customer base's expectations before the session.

What data or documents will we use and how will we protect confidential information?

We will use real business cases provided by the organization, with fictional or anonymized data to preserve confidentiality. No sensitive documents will be shared or processed in plain text during the workshop.

What type of exercise will be performed on our business case during the training?

Participants will actively work on drafting a complete commercial offer, standard replies for customer situations, and a communication plan. The exercise is based on a concrete business case from the organization.

What are the limitations of the main tool and who is responsible for validating the content produced?

The main tool, the chosen AI assistant, is a writing aid and not a substitute for human expertise. The final validation of the generated content always rests with the participants and their hierarchy before any dissemination.

How will this training adapt to our profession or our specific cases?

The session is structured around the concrete business cases brought by the participants and your organization. The facilitator will guide the application of methods directly to your specific situations for maximum relevance.

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