Explainer animation

How to create an explanatory animation with Claude?

  • Claude
  • Claude Cowork

1250 € per session, excl. VAT

In short

This training is for marketing, communication professionals, and trainers. Participants learn to script and storyboard an explanatory animation, then use Claude to generate the necessary elements. The outcome is a short explanatory animation with its editable script, providing an effective way to communicate complex messages.

Why this training?

The problem
Teams struggle to quickly create engaging explanatory content for communicating complex messages.
What it costs today
Explanations are sometimes lengthy or unclear, leading to incomplete understanding or disinterest from the audience.
Why this skill
This skill is necessary to effectively transform complex information into clear and concise explanatory animations with the Claude tool.
What you gain
The participant improves their ability to produce reliable explanatory content; the company enhances the quality of internal and external communications.

Objectives of this training

  • Define a key message and identify the target audience for animated communication
  • Structure a narrative into coherent sequences and identify visual and auditory elements
  • Generate textual and visual elements for an animation using the Claude tool
  • Assemble components and finalize an explanatory animation
  • Ensure the clarity and relevance of the final message in the animation
  • Document possible adjustments for future reuse of the animation

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Marketing managers
  • Internal communication specialists
  • Instructional designers
  • Trainers
  • Training managers

Prior skills

  • AI Fundamentals and AI Prompting completed, or equivalent experience (a learning prerequisite, not a registration condition).
  • Knowledge of the business context to be explained
  • Ability to identify a key message
  • Understanding of the organization's communication objectives
  • A paid subscription to an AI solution offering the features used, the organisation’s authorisation for third-party tools, and the actual accounts and access rights.

To prepare before the session

  • A specific business case to work on during the session.
  • A personal computer with access to Claude and Claude Cowork tools.
  • Fictitious or anonymized data, and authorized media if needed.

What you will work on

  1. Scripting the message

    The participant can define a clear message and target audience for their animation.

  2. Storyboarding the narrative

    The participant is able to break down content into scenes and specify elements for each sequence.

  3. Producing with AI

    The participant knows how to generate animation components and assemble them in a rendering environment.

  4. Finalizing and exporting

    The participant can check consistency and export the final animation with documented edits.

What you take away

  • A short explanatory animation and its editable script
  • A personalized action plan for applying the acquired skills

Method and assessment

  • Demonstrations with explanations using a concrete case
  • Guided exercises followed by application to your role
  • Peer review of results and source verification
  • An individual or team action plan

Assessment is formative: participants complete and review a practical case linked to the intended deliverable (A short animated explainer and editable script using a prepared rendering tool). Criteria include meeting the brief, accuracy, checks performed and the ability to explain decisions. Each participant identifies an application to test in their own work.

Frequently asked questions

What will be the concrete outcome of this training for the team?

Your team will be able to produce clear explanatory animations for complex subjects. This will facilitate internal and external communication by making messages more accessible. The team's autonomy in creating explanatory content will be increased.

Who should participate in this training and what prior knowledge is useful?

Marketing managers, communication specialists, and trainers will benefit most from this session. It is useful to have knowledge of the business context and to be able to identify a key message to communicate. Familiarity with the Claude tool is also an advantage.

What data or documents will be used and how will their protection be ensured?

We will work on concrete business cases provided by participants, using fictitious or anonymized data. Information protection is ensured by using these types of data. No confidential documents are required.

What type of practical exercise will be conducted during the session?

Each participant will develop a short explanatory animation based on a business case from their organization. This includes scripting, storyboarding, content generation with the Claude tool, and final assembly. The goal is to produce a directly applicable deliverable.

What are the limitations of the Claude tool and who validates the final result?

The Claude tool is a creative assistant; it does not replace human creative vision. It generates elements that require selection and integration. The participant validates the final result themselves, guided by the trainers.

How does the training adapt to our specific business and concrete cases?

The training is designed to adapt to various business contexts. Participants work on their own concrete cases and messages to communicate. The content is then directly relevant and applicable to the specific challenges of the organization.

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