Persuasive presentation

How to prepare a persuasive presentation with an AI assistant?

1250 € per session, excl. VAT

In short

This training is for professionals seeking to use an authorised AI assistant offering the required features to develop an impactful presentation. Participants will learn to define their audience, construct a narrative, and propose relevant illustrations. Participants will produce a ten-slide storyboard, including messages, evidence, and notes, thereby optimizing their ability to communicate effectively.

Why this training?

The problem

Teams struggle to design clear and convincing presentations to communicate their ideas and proposals.

What it costs today

Key messages are diluted, decision-making is delayed or misdirected, and opportunities are sometimes missed.

Why this skill

This skill is necessary to structure an impactful argument and foster clear understanding by the audience.

What you gain

The participant and the company gain clarity of messages, communication effectiveness, and reliability of decisions based on strong presentations.

Objectives of this training

• Precisely define the target audience and the expected decision from the presentation.
• Sort relevant facts to build a coherent argument using an authorised AI assistant offering the required features.
• Develop a narrative progression for the presentation content using an authorised AI assistant offering the required features.
• Assign a unique and clear message to each slide.
• Propose relevant visual elements such as graphs and diagrams.
• Draft effective presenter notes for each slide.

Who is it for and what are the prerequisites?

Roles and tasks concerned

• Marketing Managers developing content strategies
• Project Managers presenting progress and results
• Directors pitching proposals to management
• Trainers designing educational modules
• Sales Professionals structuring offers for clients

Prior skills

• AI Fundamentals and AI Prompting completed, or equivalent experience (a learning prerequisite, not a registration condition).
• Knowledge of their company's communication objectives
• Familiarity with basic principles of oral communication
• Understanding of concepts related to their area of expertise
• Ability to formulate ideas in a structured manner
• A paid subscription to an AI solution offering the features used, the organisation’s authorisation for third-party tools, and the actual accounts and access rights.

To prepare before the session

• One personal computer per participant.
• Functional access to an authorised AI assistant offering the required features (accounts, licenses, and authorizations verified).
• A business case to work on, using fictitious or anonymized data.

What you will work on

1. Framing

   This block helps define the audience and the objective of the presentation, by selecting relevant information.

2. Building

   This block allows developing a narrative progression and assigning a precise message to each step of the presentation.

3. Illustrating

   This block helps choose appropriate visual aids and write accompanying notes for the discourse.

4. Rehearsing

   This block allows simulating exchanges with the audience and preparing content transfer to a presentation tool.

What you take away

• A ten-slide storyboard with messages, evidence, and oral notes.
• An action plan for implementing the acquired knowledge.

Method and assessment

• Demonstrations with explanations using a concrete case
• Guided exercises followed by application to your role
• Peer review of results and source verification
• An individual or team action plan

Assessment is formative: participants complete and review a practical case linked to the intended deliverable (A ten-slide storyboard with messages, evidence and speaker notes). Criteria include meeting the brief, accuracy, checks performed and the ability to explain decisions. Each participant identifies an application to test in their own work.

Frequently asked questions

What will be the concrete outcome for my team after this training?

Participants will consistently create structured, persuasive business presentations. This results in clearer communication, improved audience understanding, and more informed decision-making. The overall effectiveness of both internal and external communication will be significantly enhanced.

Who should attend this training and what prior knowledge is helpful?

This training is for professionals who deliver critical business presentations. Participants find it helpful to possess knowledge of their company's communication objectives and the ability to formulate structured ideas. Familiarity with basic principles of persuasive communication is beneficial for all attendees.

What data or documents will we need to use, and how is confidentiality ensured?

Participants will work on a specific business case they provide, with fictional or anonymized data encouraged. Confidentiality is ensured by emphasizing appropriate security practices throughout the process. The goal is to apply learned concepts effectively without compromising any sensitive information.

What type of practical exercise will be conducted during the session?

Participants will engage in developing a complete ten-slide storyboard for their business case. This exercise covers defining the target audience, constructing a compelling narrative, proposing relevant illustrations, and drafting speaker notes. Participants apply methods directly to their own professional challenges.

What are the limitations of the support tool and how can one ensure the relevance of the results obtained?

The support tool aids in writing and structuring content, but human expertise remains crucial for relevance. Generated content consistently requires user validation and adaptation to specific contexts. Participants are responsible for approving and refining the suggestions provided by the tool.

How does this training specifically adapt to our business or our organization's cases?

The training is explicitly designed for direct application to concrete business cases provided by the participants. Exercises and discussions are oriented towards the specific challenges and contexts of each organization. Trainers adapt the content to ensure methods are directly transferable to professional environments.