Visibility in AI answers

How to make your expertise visible in AI answers?

• ChatGPT
• Claude
• Microsoft Copilot

1960 € per session, excl. VAT

In short

This course is for marketing, communication professionals, and SME leaders. Participants will audit their visibility and structure useful content for generative search and answer engines. They will develop an AEO/GEO audit, a reworked page, and an editorial plan, enhancing the online relevance of their expertise.

Why this training?

The problem

Company expertise is obscured within AI-generated responses from tools like ChatGPT and Microsoft Copilot, making its value difficult to perceive.

What it costs today

Without this skill, important company content remains invisible or misinterpreted by new search engines, weakening their market position and the recognition of their know-how.

Why this skill

This skill is necessary to structure information so it is correctly recognized and relevantly utilized by generative AI systems.

What you gain

The team can make its content verifiable, structured and attributable, and measure its visibility in AI answers, with no promise of being cited or ranked.

Objectives of this training

• Distinguish search types (classic, answer engines, generative) to adapt content strategies.
• Examine the accessibility, indexing, and coherence of the company's online information.
• Rewrite a web page to optimize it for generative AI responses.
• Define a monitoring protocol for the visibility and impact of optimized content.
• Develop an editorial plan adapted to the requirements of artificial intelligence.

Who is it for and what are the prerequisites?

Roles and tasks concerned

• Marketing managers who define content strategies
• Digital communication specialists who write for the web
• Web managers who oversee online visibility
• SME directors concerned with the presence of their expertise
• Content editors who publish articles and pages

Prior skills

• AI Fundamentals and AI Prompting completed, or equivalent experience (a learning prerequisite, not a registration condition).
• Knowledge of the company's business context and offerings
• Understanding of the organization's digital visibility objectives
• Ability to identify key information about the expertise to be highlighted
• Familiarity with basic digital tools
• A paid subscription to an AI solution offering the features used, the organisation’s authorisation for third-party tools, and the actual accounts and access rights.

To prepare before the session

• A computer per participant.
• Access to the chosen tools for the session.
• A business case to work on, using fictitious or anonymized data.

What you will work on

1. Understanding SEO, AEO, and GEO

   The participant can differentiate between search engines and generative answers, and map customer questions.

2. Auditing Visibility and Credibility

   The participant is able to examine indexing, entity clarity, and information consistency, as well as the presence of citations.

3. Producing a Useful and Citable Page

   The participant knows how to rewrite a page with direct answers, evidence, author, and update date, and build structured FAQs.

4. Measuring Without Promising Position

   The participant can define a monitoring protocol for questions and establish a plan to link visibility and commercial inquiries.

What you take away

• A complete AEO/GEO audit.
• A reworked and optimized web page.
• A strategic question matrix.
• An editorial and visibility measurement plan.

Method and assessment

• Demonstrations with explanations using a concrete case
• Guided exercises followed by application to your role
• Peer review of results and source verification
• An individual or team action plan

Assessment is formative: participants complete and review a practical case linked to the intended deliverable (An AEO/GEO audit, a rewritten page, a question matrix and an editorial and measurement plan). Criteria include meeting the brief, accuracy, checks performed and the ability to explain decisions. Each participant identifies an application to test in their own work.

Frequently asked questions

What will be the concrete outcome for the team after this training?

The team will be able to analyze the current visibility of the company's expertise. They will know how to restructure content so it is better identified and utilized by artificial intelligence and answer engines. This will improve the relevance of the online presence.

Who should participate in this session and what should they know beforehand?

Marketing managers, communication specialists, web managers, and SME directors are the most relevant profiles. It is beneficial to have a good understanding of the expertise to be highlighted and the company's digital visibility objectives.

What data or documents will we use, and how will information be protected?

Participants will work on concrete business cases from their company. Used data will be anonymized or fictitious, and materials are prepared for a secure environment. Shared information will remain confidential within the group.

What type of exercise will be performed on our specific case?

An audit of the company's expertise visibility will be conducted. Subsequently, an existing web page will be revised and optimized for AI responses. An editorial plan will also be developed specifically for the organization's context.

What are the limitations of the tool and who validates the final result of this approach?

This training teaches optimization for AI tools like ChatGPT or Microsoft Copilot. The participant will have the tools to propose optimized content, but the final validation of the result and its implementation rests with the company's internal teams.

How will the session be adapted to our business and specific cases?

Practical exercises are based on business cases brought by participants. The content is flexible enough to cover a variety of examples. The facilitator will adjust discussions to address the specific characteristics of each organization present.