Orchestrating a visual pilot
How do you organise an AI-assisted visual creation workflow, control its risks and decide on its deployment?
3500 € per session, excl. VAT
In short
Over two days, totalling 14 hours excluding breaks, you design a visual production prototype: brief, art direction, generation, selection, retouching and approval. You create a coherent series based on a fictional case, measure its quality and formalise a pilot test with responsibilities, safeguards and conditions for moving to production on a larger scale.
Why this training?
An appealing image can distort a product, disrupt a campaign’s consistency or introduce an unauthorised likeness. Management must go beyond simply writing generation instructions. Assisted production requires traceable decisions: permissible resources, selected variants, corrections, human approval and disclosures. A pilot allows these rules to be tested before increasing volumes. Running case study: Avelune Céramiques, a fictional organisation, is preparing to launch three vases. It wants six visuals for its catalogue and social media, without altering the products’ shapes or presenting generated scenes as documentary photographs. Workplace application: Adapt the dossier to a limited campaign, obtain approval for the resources that may be used and run the pilot before any increase in production volume.
Objectives of this training
- Formalise a visual brief with verifiable constraints
- Design a production workflow and its approval stages
- Prototype six coherent visuals and their adaptations
- Assess the fidelity, consistency and compliance of the results
- Define a pilot with indicators and a decision on whether to proceed
Who is it for and what are the prerequisites?
Roles and tasks concerned
- Creative leads and art directors
- Communications project managers and visual production managers
Prior skills
- Have prior experience of image generation and its iterations
- Be able to read a creative brief and check a file intended for distribution
What you will work on
Define the scope of the commission
Objective: Turn the request into visual criteria. Target audiences, channels, formats, fixed product characteristics, exclusions and iteration budget.
Ensure resources can be used safely
Objective: Determine what may be used. Copyright, trade marks, individuals’ consent, terms of use and confidentiality.
Develop the art direction
Objective: Establish consistency across the series. Palette, lighting, framing, materials and permissible references.
Map out the workflow
Objective: Allocate tasks and approvals. Generation, selection, retouching, checking, export; naming and version control.
Prototype the first images
Objective: Test visual feasibility. Structured instructions, explicit constraints and a trial log.
Compose the series
Objective: Stabilise the six visuals. Style drift, silhouette fidelity and lighting continuity.
Measure quality
Objective: Make decisions objective. Graded assessment grid: fidelity, artefacts, legibility, consistency; blocking defects.
Control distribution
Objective: Prevent misleading uses. Deepfakes, likenesses, consent, context-appropriate disclosures and applicable obligations.
Prepare the pilot
Objective: Define a limited trial. Scope, workload, acceptance rate, rework and stopping thresholds.
Simulate the approval committee
Objective: Justify a decision on whether to proceed. Evidence of quality, residual risks and conditions for expansion.
What you take away
- Creative brief and resource register
- Prototype of six visuals with version history
- Completed quality assessment grid and approval dossier
- Pilot test plan with responsibilities and thresholds
Method and assessment
- Short instructional sessions followed by immediate practice on the case study used throughout.
- Individual work followed by work in pairs, with participants reviewing each other’s outputs.
- Guided group review: what works, what needs correcting and what remains a human decision.
- Preparation: Arrange access to a tool authorised by your organisation and check its terms of use. Gather a style guide and fictitious or anonymised resources, with documented usage rights.
Observable criteria: The six visuals comply with the fixed product characteristics set out in the brief; Every resource has a documented origin and usage status; Every image is assessed using the same rubric and its flaws are recorded; Any distribution remains subject to approval by a designated person; The pilot specifies indicators, acceptance thresholds and stopping conditions.
Frequently asked questions
Which tool should you use?
A tool authorised by your organisation; the protocol depends on the capabilities actually available.
Can you use real portraits?
The exercises remain fictitious or anonymised; any identifiable resemblance requires verification of rights and consent.
Are generated images automatically suitable for use?
No: provenance, terms of use, content and notices must be examined before distribution.
Will production be scaled up?
No. The two days result in an evaluated prototype and a pilot plan.
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