Marketing posts

How can you use AI to write effective posts that stay true to your brand?

1250 € per session, excl. VAT

In short

Half a day to write social media posts with AI support: define the objective and angle, generate first drafts tailored to each network, then rewrite them in the brand’s tone of voice so you leave with a series of posts ready for approval.

Why this training?

Writing posts regularly takes time, and texts generated without a method all look alike: the same phrases, the same emojis, little relevance to the audience. The session teaches you to give AI a precise brief, request formats specific to each network and retain control over the brand voice and the accuracy of the information. Case study used throughout: « Atelier Mira », a fictional ceramics studio that runs introductory workshops, needs to announce a new session and share a behind-the-scenes look at the making process on LinkedIn and Instagram. Application at work: The participant uses the method to prepare posts for the following week and compares the preparation time with their usual practice.

Objectives of this training

  • Write a post brief: objective, audience, key message, call to action
  • Adapt the same message to the conventions of two different networks
  • Generate several opening hooks and choose the most relevant one using explicit criteria
  • Rewrite a first draft to bring it into line with the brand’s tone of voice
  • Check every piece of factual information before approval

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Community managers, communications and content officers
  • Self-employed professionals and SME leaders who manage their own social networks

Prior skills

  • No prior knowledge of AI required: the training starts from scratch.
  • You must be able to use a computer, a browser and a word processor.

What you will work on

  1. The post brief

    Objective: Know what you want to achieve before writing. Possible objectives (awareness, registration, engagement); elements of a brief; examples of successful and unsuccessful posts.

  2. First drafts and opening hooks

    Objective: Quickly produce several options and make a choice. Requesting five different opening hooks; criteria: clarity, curiosity, relevance to the audience; identifying empty phrases.

  3. One message, two networks

    Objective: Follow the practices specific to each network. Length, structure, tone, use of hashtags and visuals on LinkedIn or Instagram; description of the intended visual.

  4. Brand tone of voice and approval

    Objective: Make the texts ready for publication. Rewriting in the brand’s tone of voice; checklist: accuracy, spelling, rights to visuals, acknowledgement of partners.

What you take away

  • Reusable post brief
  • Bank of five ranked opening hooks
  • Four posts adapted for two networks
  • Pre-publication checklist

Method and assessment

  • Short explanations followed by immediate practice using the ongoing case study.
  • Individual work followed by work in pairs, with participants reviewing each other’s work.
  • Guided group discussion: what works, what needs correcting and what remains a human decision.
  • Preparation: Bring three recent posts from your organisation, including one that performed well. Have access to the brand tone-of-voice guidelines, if they exist.

Observable criteria: Each post meets the objective defined in its brief; The two versions follow the conventions of their network; Generic phrases are removed during rewriting; All factual information is checked before approval.

Frequently asked questions

Will the posts be detected as AI-written?

That is not the main issue: rewriting in the brand’s tone of voice and adding facts specific to your organisation makes the texts useful and distinctive.

Do we create the images as well?

The session focuses on the text and the description of the intended visual; image creation is covered in other training courses.

Which networks are covered?

The examples focus on LinkedIn and Instagram; the method can be adapted to other networks used by your organisation.

Do I need a paid account?

Not necessarily: the tool used is the one authorised by your organisation and checked before the session.

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