Managing editorial uses
How can you establish a framework for AI-assisted communications without diluting editorial responsibility?
3500 € per session, excl. VAT
In short
“Governing AI-assisted communication” is a private in-person session of two days for communications directorates and editorial managers or transformation managers supporting communications functions. It helps you map AI uses according to their editorial risk, assign responsibilities for production, approval and escalation. Groups of up to 12 participants, in French, with exercises on your own work cases.
Why this training?
The proliferation of generated drafts can obscure the origin of claims, bypass approvals and undermine brand consistency. Governing these uses means deciding who authorises, checks, publishes and is accountable for an error. A charter alone is not enough: the rules must work within a practical editorial workflow. The training tests decisions against sensitive content and links each check to observable evidence. Case study used throughout: Caldrane Habitat, a fictitious housing organisation, is preparing an announcement about works for tenants, an internal memo and a press release. Conflicting sources and a sensitive complaint require trade-offs between speed, confidentiality and accuracy. Application at work: Propose the framework to the communications manager and the relevant functions, then, once authorised, launch a pilot on one channel. Review errors, corrections and turnaround times before any expansion.
Objectives of this training
- Map AI uses according to their editorial risk
- Assign responsibilities for production, approval and escalation
- Prototype a traceable publication workflow
- Test checks on simulated incidents
- Define the indicators and stopping conditions for a pilot
Who is it for and what are the prerequisites?
Roles and tasks concerned
- Communications directorates and editorial managers
- Transformation managers supporting communications functions
- Contacts for compliance or risks associated with publications
Prior skills
- Have practical experience of using generative AI to draft and revise content.
- Be familiar with a communications approval workflow and its professional constraints.
What you will work on
Define the scope of uses
Objective: Define the scope of governance. Drafting, multichannel adaptation, publication; autonomy and responsibility.
Assess the risks
Objective: Make checks proportionate to the risks. Confidentiality, reputation, rights, bias and accuracy.
Assign decision-making responsibilities
Objective: Avoid implicit approvals. Commissioner, writer, checker, approver; urgent decision-making.
Write the editorial rules
Objective: Make the charter actionable. Tone, sources, transparency about AI assistance, prohibited content.
Assemble the prototype
Objective: Trace a publication from start to finish. Brief, sources, versions, checks, approval and archiving.
Prepare the tests
Objective: Define the expected evidence. Accuracy, consistency, confidentiality; blocking anomalies.
Put the publications to the test
Objective: Observe the checks in action. Conflicting sources, unjustified promises, change of tone.
Manage a published error
Objective: Organise the editorial response. Suspension, correction, notification and preservation of evidence.
Measure and revise
Objective: Correct the weaknesses observed. Compliance rate, blocking errors, rework, approval turnaround time.
Define the pilot framework
Objective: Prepare a controlled experiment. Selected channel, sample, checking workload, review and termination.
What you take away
- Matrix of permitted, conditional and excluded uses
- Governance charter and responsibilities table
- Documented prototype of the editorial workflow
- Test report and quality assessment grid
- Pilot plan with indicators and stopping conditions
Method and assessment
- Brief instructional input followed by immediate practice on the case study used throughout.
- Individual work followed by work in pairs, with cross-review of the outputs.
- Facilitated group discussion: what works, what needs correcting and what remains a human decision.
- Preparation: Prepare a fictitious or anonymised editorial charter and approval workflow. Check access to the tools authorised by the organisation; no confidential content will be transmitted.
Observable criteria: Each use has a risk level and a reasoned decision. ; Each publication has an identified human approver. ; Verifiable claims reference a source and contradictions are flagged. ; Tests record discrepancies, corrections and the publication decision. ; The pilot specifies scope, responsibilities, measurements and stopping thresholds..
Frequently asked questions
Does the training implement governance?
No, it produces a tested prototype and a plan subject to internal approvals.
Which tools are needed?
An authorised generative AI assistant and supporting documentation are sufficient; no automation is required.
Can actual publications be used?
Only if they are anonymised and authorised for use; otherwise, the exercises are based on the fictitious case provided.
Can AI approve a publication?
AI can assist with checks, but the prototype retains explicit human approval.
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