From brief to pilot
How can you organise AI-assisted multichannel production without losing editorial control?
3500 € per session, excl. VAT
In short
Two days, comprising 14 hours excluding breaks, to prototype an editorial workflow supported by generative AI: scoping, sources, drafting, adaptations, approval and preparation for publication. You test the handovers between stages, measure content quality and prepare a limited pilot, without claiming to industrialise production during the training.
Why this training?
Producing more texts is not enough: incomplete briefs, competing versions and late approvals create rework. An explicit pipeline links each piece of content to its sources, its owner and a publication decision. Generative AI can support drafting and adaptations, but it can also spread an error across channels. The prototype therefore incorporates factual checks, brand rules and human stop points. Running case study: Éclisse Mobilier, a fictitious organisation, is preparing to launch a range of modular desks. Using a fictitious product dossier, the team must produce an article, an email and three social media posts, despite fragmented approvals and sometimes incomplete technical specifications. Transfer to the workplace: Propose a pilot for a limited campaign, with an editorial lead, a reference batch and a review of defects. Then decide on adjustments before extending the workflow.
Objectives of this training
- Map editorial stages, responsibilities and dependencies
- Define the inputs and outputs of each stage
- Assemble an assisted production prototype
- Test the consistency of five pieces of multichannel content
- Measure defects and formalise a pilot plan
Who is it for and what are the prerequisites?
Roles and tasks concerned
- Marketing managers and editorial managers overseeing multiple channels
- Content project managers coordinating writers, experts and approvers
Prior skills
- Use a generative AI assistant regularly and structure your instructions
- Be familiar with the briefs, channels and approval processes of your marketing activities
What you will work on
Define the workflow boundaries
Objective: Choose a testable editorial scope. Volumes, channels, deadlines and approval bottlenecks.
Structure the sources
Objective: Secure the information that can be used. References, rights, confidentiality and missing information.
Formalise handover agreements
Objective: Make handovers explicit. Minimum brief, statuses, versions, owners and feedback.
Develop the instructions
Objective: Set parameters for generating drafts. Mandatory sources, tone, formats and flagging uncertainties.
Assemble the prototype
Objective: Connect the stages without actual publication. Manual handovers, logging and stop points.
Produce the adaptations
Objective: Preserve the message across channels. Angle, length, call to action and factual consistency.
Establish the checks
Objective: Base editorial acceptance on objective criteria. Accuracy, brand, readability, rights and blocking defects.
Test exception scenarios
Objective: Verify the blocking mechanisms. Contradictory source, incomplete brief and rejection by the approver.
Measure and correct
Objective: Compare two runs of the prototype. Compliance, rework, observed duration and limitations of interpretation.
Prepare the pilot
Objective: Organise a controlled experiment. Scope, roles, relative timeline and stopping conditions.
What you take away
- Editorial process map and responsibility matrix
- Toolkit of briefs, instructions and handover agreements
- Documented prototype and batch of five pieces of content
- Completed quality assessment grid and correction log
- Pilot plan with indicators and stopping conditions
Method and assessment
- Brief instructional input followed by immediate practice on the case study used throughout.
- Individual work followed by work in pairs, with participants reviewing each other’s outputs.
- Guided group discussion: what works, what needs correcting and what remains a human decision.
- Preparation: Prepare an anonymised brief and style guide, or use the fictional dossier provided Check access to the tools authorised by the organisation and their data processing rules
Observable criteria: Each step specifies its inputs, outputs, owner and approval condition; Each product claim is linked to a source or flagged as unverified; The five pieces of content comply with channel constraints and the style guide; The test records observed defects, corrections and rework time; The pilot defines the scope, quality thresholds and decision on whether to proceed.
Frequently asked questions
Do you need programming skills?
No, handovers can remain manual in the prototype.
Which tools are used?
Generative AI tools authorised by the organisation, depending on available access.
Can internal content be used?
Only anonymised and authorised content; otherwise, the fictional dossier is used as the basis.
Will publication be automated?
No. The training prepares a pilot with human approval, without deployment to production.
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