First messages with AI

How can you obtain an initial useful piece of communication content with AI without losing control of the message?

1250 € per session, excl. VAT

In short

This half-day session of 3 hours provides an understanding of the uses and limitations of generative AI in communication. Working from a fictional brief, participants write an announcement, adapt it for two channels and assess its quality using a simple assessment grid, before any human approval and distribution.

Why this training?

For an association’s announcement, an internal news item or a social media post, AI can suggest initial wording and alternatives. However, a fluent text can also invent a registration requirement, omit essential information or use a tone that is incompatible with the sender. Exploring these discrepancies through a concrete case helps distinguish writing assistance from editorial responsibility. The training focuses on the precision of the brief, comparing suggestions and checking facts, rather than the quantity of content generated. Running case study: La Maison des Passerelles, a fictional cultural association, is preparing an introductory event for its workshops. It wants to inform local residents through a website news item and a social media post. A supplied brief specifies the audience, access arrangements, programme and expected welcoming tone. Application at work: For a future announcement, reuse the prompt template with information you are authorised to share, compare the draft against the brief and have the text approved by the person responsible for publication. Keep useful corrections to improve the wording of your next prompt.

Objectives of this training

  • Identify three uses of generative AI in communication and their limitations.
  • Formulate a prompt specifying the audience, objective, facts, tone and format.
  • Produce an announcement from a supplied brief.
  • Adapt the message for the web and a social media post.
  • Assess and then correct a draft using a quality assessment grid.

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Communications officers wishing to explore AI-assisted writing.
  • Association managers and staff who occasionally need to write announcements.

Prior skills

  • No prior knowledge of AI required.
  • Ability to write a simple message and use a browser.

What you will work on

  1. Understanding what AI produces

    Objective: Distinguish a suggested text from verified information. General principles of text generation; uses for rephrasing and summarising; plausible errors, tonal bias and confidentiality.

  2. From brief to prompt

    Objective: Guide an initial text generation with explicit instructions. Structure of a prompt: recipient, intention, source information, tone, length and an instruction not to invent missing elements.

  3. Adapting without distorting

    Objective: Adapt the announcement to two reading contexts. Information hierarchy, web headline, social media hook, readability and call to action; maintaining the facts across versions.

  4. Measuring quality and making corrections

    Objective: Document improvements before editorial approval. Assessment grid scored from 0 to 2 across five dimensions: factual accuracy, completeness, clarity, tone and suitability for the channel. Any fabricated fact blocks distribution.

What you take away

  • Annotated prompt template for an announcement.
  • Corrected website news item and social media post.
  • Quality assessment grid completed before and after correction.
  • Editorial checklist before distribution.

Method and assessment

  • Short teaching inputs followed by immediate practice using the running case study.
  • Individual work followed by work in pairs, with participants reviewing each other’s outputs.
  • Guided group discussion: what works, what needs correcting and what remains a human decision.
  • Preparation: Arrange access to a generative AI assistant authorised by the organisation and check the terms of use. Read the supplied fictional brief; do not share any personal, confidential or unauthorised data.

Observable criteria: The prompt explicitly states the audience, objective, available facts, tone and format. ; Both pieces of content include the essential information without adding facts that were not supplied. ; Each version follows the length and channel conventions specified in the brief. ; The participant identifies discrepancies and justifies at least two corrections. ; The grid assigns a reasoned score to each dimension before and after revision..

Frequently asked questions

Do you need previous experience of using AI?

No. The first prompts are built step by step from the brief.

Can you use a document from your organisation?

The exercises use fictional or anonymised cases, exclusively within tools authorised by the organisation.

Are the texts published during the training?

No. They are prepared and checked; any distribution requires human editorial approval.

Does the score measure effectiveness with the audience?

No. It measures the quality of the content against the brief, not the reactions of a real audience.

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