Editorial calendar
How can you build a realistic editorial calendar with AI’s help?
1250 € per session, excl. VAT
In short
“Create an editorial calendar” is a private in-person session of half a day for communications and content officers, community managers or marketing managers in SMEs and associations. It helps you list the key moments for the organisation and its sector over a quarter. Groups of up to 12 participants, in French, with exercises on your own work cases.
Why this training?
Without a calendar, publishing depends on inspiration in the moment; with an overly ambitious calendar, the team gives up after a few weeks. Generative AI helps to find ideas and structure a schedule, but the team sets the priorities and determines its actual production capacity. The session structures this division of roles. Running case study: ‘Les Jardins de Sorel’, a fictitious garden centre with an online shop, is preparing for its spring quarter: trade shows, sowing, workshops and Mother’s Day promotions, with a team of two part-time staff. Application at work: The participant builds the calendar for their organisation’s actual quarter and schedules a monthly review to adjust it.
Objectives of this training
- List the key moments for the organisation and its sector over a quarter
- Define three to five content pillars aligned with marketing objectives
- Generate content ideas with AI for each pillar and channel
- Size the calendar according to the production time available
- Produce a clear quarterly calendar with owners and deadlines
Who is it for and what are the prerequisites?
Roles and tasks concerned
- Communications and content officers, community managers
- Marketing managers in SMEs and associations
Prior skills
- No prior knowledge of AI required: the training starts from scratch.
- Ability to use a computer, a browser and a word processor.
What you will work on
Key moments and objectives
Objective: Ground the calendar in reality. Seasonality, internal and sector events, quarterly objectives; asking AI for a list of dates to verify.
Content pillars
Objective: Ensure consistency across publications. The concept of a pillar; balance between useful, inspiring and promotional content; links to personas.
Ideas by pillar and channel
Objective: Fill the calendar without running out of inspiration. Structured prompts: pillar, channel, format, key moment; sorting ideas by originality and feasibility.
A manageable schedule
Objective: Match ambition to resources. Estimating production time by format; a realistic publishing frequency; calendar table: date, channel, pillar, owner, status.
What you take away
- Timeline of the quarter’s key moments
- Content pillars worksheet
- Sorted idea bank
- Quarterly editorial calendar with owners
Method and assessment
- Short instructional sessions followed by immediate practice using the running case study.
- Individual work followed by work in pairs, with peer review of the outputs.
- Facilitated group discussion: what works, what needs correcting and what remains a human decision.
- Preparation: List the known events, launches or key moments for the next three months. Estimate how much time the team spends creating content each week.
Observable criteria: All dates suggested by AI have been verified; Each planned content item is linked to a pillar and a channel; The planned workload does not exceed the stated production time; The calendar specifies an owner and a deadline for each content item.
Frequently asked questions
Which tool should we use for the calendar?
A simple spreadsheet is enough; if you already use a planning tool, the structure can be transferred to it.
Does AI know about events in our sector?
Partially, and its information is sometimes outdated: that is why every suggested date is verified.
What period should we plan for?
The session focuses on a quarter: long enough to plan ahead and short enough to remain realistic.
What about writing the content?
This is covered in the training courses on posts, email marketing or landing pages.
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