Consistent social media visuals

How can you use AI to create visuals that are legible on mobile devices, consistent with your identity and ready for approval?

1250 € per session, excl. VAT

In short

In a half-day session of 3 hours you use generative AI to create a main image and two versions adapted for social media. You learn to refine a visual request, correct flaws, preserve legibility and check rights before preparing files for approval.

Why this training?

An attractive image can become unusable in a social media feed: text that is too small, a cropped subject, insufficient contrast or a composition that is incompatible with a vertical format. Starting with display constraints prevents you from selecting a proposal purely for its aesthetic appeal. Generation does not remove the need for editorial checks. An invented scene can appear documentary, a face can resemble a real person or a graphic element can raise a rights issue. The training pairs every visual choice with an explicit check. Running case study: The fictitious organisation « Avelune Céramique » announces an introductory clay modelling session for adult beginners. Using a supplied brief and palette, participants create a square visual and a vertical version, without depicting a real person or inventing a photograph of the workshop. Transfer to work: In the following week, reuse the prompts and checklist for an authorised post. Compare the first proposal with the corrected file for legibility, graphic consistency and anomalies, then obtain approval for the result before publication.

Objectives of this training

  • Describe a composition with a subject, framing, palette and space reserved for text
  • Generate several proposals and justify a selection
  • Correct visible anomalies through a targeted request or retouching
  • Adapt an image to square and vertical formats without losing the message
  • Assess files using a visual and documentary checklist

Who is it for and what are the prerequisites?

Roles and tasks concerned

  • Communications officers who prepare social media posts
  • Community managers and self-employed professionals producing their own content

Prior skills

  • Have already formulated a few simple requests for a generative AI tool
  • Be able to handle image files and identify the target audience of a post

What you will work on

  1. Define the image and its uses

    Objective: Turn a publishing intention into a usable visual brief. A single message, visual hierarchy, formats and areas sensitive to cropping. Checking the current specifications of the chosen channel.

  2. Generate, then select

    Objective: Obtain a graphic starting point that meets the brief. Descriptive prompt: material, lighting, angle, background and exclusions. Limitations of text embedded in generated images.

  3. Compose the different versions

    Objective: Adapt the visual without sacrificing legibility. Cropping, margins, contrast and adding text separately if necessary. Exporting according to the available options.

  4. Check before distribution

    Objective: Decide whether each file can be submitted for approval. Rights to reference material, terms of use, consent from the people depicted, applicable disclosures. Risks of deepfakes and synthetic scenes presented as real.

What you take away

  • Visual brief specifying the message, target audience and formats
  • Short prompt library with annotated corrections
  • Three exports: square visual, square variant and vertical version
  • Completed checklist and a note on rights and disclosures

Method and assessment

  • Short input sessions followed by immediate practice on the running case study.
  • Individual work followed by work in pairs, with peer review of the outputs.
  • Guided group discussion: what works, what needs correcting and what remains a human decision.
  • Preparation: Check access to a tool authorised by your organisation and its generation, retouching and export capabilities. Prepare a fictitious or anonymised brief and a usable palette; do not share any portraits or confidential documents.

Observable criteria: The three exports meet the selected dimensions and open correctly. ; The main message remains legible at mobile display size. ; The palette, style and subject remain consistent across the versions. ; No visual anomaly identified in the checklist remains without correction or justification. ; Sources, necessary permissions and applicable disclosures are documented before approval..

Frequently asked questions

Do you need to be able to draw?

No. You need to be able to describe a composition and compare the result with the brief.

Can you use a colleague’s portrait?

The exercises exclude this. In a real situation, check consent, image rights and internal rules before any processing.

Is a generated image automatically royalty-free?

No. Check the terms of use, the references used and any recognisable elements; seek expert advice if in doubt.

Must you disclose the use of AI?

Check the applicable obligations, the channel’s rules and internal policy. Do not present a synthetic scene as a genuine photographic record.

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